APPLICATIONS OPEN · FOUNDING 50 COHORTFind your seat
Find your seat
at the table.
Two ways to join a room built only for brands. Start free as an Observer, or apply for one of 50 founding spots.
Free forever
Observer
Join in the conversation, enjoy forum access, and perks - free forever.
Join as observer Founding 50 · Capped at 50 brands
Founding Membership
Peer matchups, chats, and private community spaces — and founding members keep their founding status for life. Free by application.
Apply for the Founding 50What's included
| Feature | Observer | Founding |
|---|---|---|
| Newsletter & brand-side intel | ||
| Community forum access | ||
| Member perks | ||
| Peer Matchups program | ||
| Private members-only spaces & chats | ||
| Founding badge, kept for life |
Who it's for
Every application is reviewed by hand to keep the room brand-side.
Welcome
- Founders and executives at brands selling physical products
- Marketing, eCommerce, ops and CX leads at DTC & CPG brands
- Brands of every size, from first launch to retail scale
Not a fit
- Agencies, consultants and freelancers
- Software, SaaS and service sales reps
- Anyone joining to prospect or pitch
Want your company to cover it?
Use our ready-to-send email to ask your manager.
Membership questions
How long does review take?
We read every application by hand and aim to reply within a few days.
What does it cost?
Both memberships are free right now. Founding membership is by application while the cohort is open.
What happens when the 50 spots fill?
The founding cohort closes. You can still join as an Observer and hear when new spots open.
Can I move from Observer to Founding?
Yes. Apply any time while founding spots are available.